computer hardware, software and peripheral apparatus including encoded and smart cards including credit cards and debit cards; electronic funds transfer machines; point of sale terminals; mobile point of sale terminals; computer software including downloadable computer programs and recorded computer software; computer programs used in the provision of banking, financial, business advisory and/or business consultancy services; computer software for processing electronic payments including via a mobile computer, mobile phone, smart phone or tablet; authentication software for controlling access to and communications with computers and computer networks; electronic equipment; telecommunications equipment

business services; retail services; marketing advertising and promotional services; collection of business and commercial information, research and surveys; customer loyalty schemes, including such services provided online; advertising and promotional services including via the Internet, video broadcasts, social media and other experimental media; organising of business competitions; economic forecasting and analysis for business purposes; organisation and management of customer loyalty schemes