Programs for consumer video game apparatus; electronic storage media recorded with programs for consumer video game apparatus; programs for handheld electronic game apparatus; electronic storage media recorded with programs for handheld electronic game apparatus; programs for arcade video game machines; electronic storage media recorded with programs for arcade video game machines; computer programs; electronic storage media recorded with programs for computers; programs for smartphones; electronic storage media recorded with programs for smartphones; audio recorded compact discs; downloadable music files; downloadable image files; electronic publications, downloadable; cases for smartphones

Entertainment services; providing non-downloadable images via communications; providing non-downloadable pictures via communications; providing non-downloadable music and sounds via communications; organisation of games; providing amusement facilities; game services provided on-line from a computer network; gaming services; providing games for consumer video game apparatus; providing games for handheld electronic game apparatus; providing games for arcade video game machines; providing games for smartphones; toy rental; games equipment rental; rental of video games; rental of gaming apparatus incorporating storage media storing programs for consumer video game apparatus; rental of handheld electronic game apparatus incorporating storage media storing programs; rental of arcade video game apparatus incorporating storage media storing programs