Market research and market appraisal services, namely, collection and provision of market research information; marketing analysis services; statistical evaluations of marketing data; marketing services, namely, conducting consumer tracking behaviour research and consumer trend analysis; consumer research; advertising and marketing consultancy; consultancy services, namely, consultancy based on market and consumer research; marketing and branding services, namely, obtaining consumer insights and developing brand strategies; marketing and consulting services in the field of promoting and monitoring the brands of others through all public communication means; provision of quantitative marketing research services to understand the rational and emotional drivers of retention and acquisition to inform market share winning or margin improving marketing strategy