Software as a Service (SaaS) services, namely, identity resolution and activation services for use in resolving data across channels, devices, and marketing platforms to a particular individual by mapping customers identifiers and for activating data across channels, devices, and marketing platforms by mapping identifiers for a known individual to the channels, devices, and marketing platforms on which that individual can be found in order to execute or support multichannel marketing initiatives, targeting, measurement, personalization, data monetization, and consumer analytics