Advertising, in particular television advertising, online advertising on computer networks, radio advertising, advertising by mail order, bill-posting, print and Internet advertising; dissemination of advertising matter; direct mail advertising; advertising via mobile radio networks; advertising on mobile phone television; advertising on the Internet for others; advertising agency services; planning and design of advertising activities; presentation of companies on the Internet and other media; distribution of samples; sales promotion (for others), public relations; market research, including in particular for others, on digital networks (webvertising); telemarketing services; market research and analysis services; PR agency services, namely public relations; commercial information agencies; writing of publicity texts; updating of advertising material; rental of advertising time on communication media; publication of publicity texts; publicity columns preparation; publicity material rental; production of advertising films; opinion polling; news clipping services; marketing; marketing studies; marketing research; rental of advertising space on the Internet; layout services for advertising purposes; arranging advertising events; multimedia agency services; merchandising agency services, namely advertising, sales research and market studies and analysis; auctioneering on the Internet; arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; business management services; advisory services relating to advertising and marketing; business management and organization consultancy, in particular development of business concepts; business management advisory and consultancy services; business consultancy and advisory services; business consultancy; assistance to commercial or industrial firms in the conduct of their business; personnel management consultancy; outsourcing services (business assistance); business efficiency expert services; arranging of trading and economical contacts, also over the Internet; arranging of contracts, for others, for the providing of services; arranging of contracts, for others, for the buying and selling of goods; procurement services for others (purchasing goods and services for other businesses); arranging subscriptions to telecommunication services for others; arranging of commercial transactions, for others, including within the framework of e-commerce; arranging of contracts, for others, for the providing of services with regard to lotteries and competitions; administrative order processing; consumer consultancy with regard to products and claims management (office functions)via service hotlines for consumers, in particular for Internet users (call centre services); conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters and into offers for goods and services; maintenance and compilation of data and information in computer databases; systematic ordering of data in computer databases; computerized file management; compilation of statistics; office functions for the administration and indexing of data and information; office functions for the creating of indexes with regard to information, websites and other information sources; compilation of data, in particular image, audio and/or video data in computer databases

Publication of printed matter, books, newspapers and/or periodicals (other than for advertising purposes); publication of newspapers, periodicals and books, and of printed instructional and information material (other than for advertising purposes), in electronic form and/or on the Internet; electronic desktop publishing; publication of texts, other than publicity texts; rental of printed publications; online publication of printed matter (other than for advertising purposes); editing of (mobile) websites; rental of sound recordings; digital picture service; production of television, mobile phone television and radio programs; film production, other than advertising films; conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with applications for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and online communications, for managing brand content on social media websites and social networks, and for analyzing, retrieving and managing the performance of brand engagement; club services (entertainment or education); coaching (training); correspondence courses; education information; educational examination; practical training (demonstration); vocational retraining; arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, instructional and lecture events (cultural or educational purposes), arranging of exhibitions for cultural purposes, arranging of entertainment shows; online games services (on computer networks); conducting games on the Internet, including on the mobile Internet; entertainment in the form of information on entertainment services via computer networks