Provision of gaming, entertainment and amusement machines and apparatus; rental of gaming, entertainment and amusement machines and apparatus; advisory and consultancy services relating to gaming, entertainment and amusement machines and apparatus; operation of gaming, entertainment and amusement machines and apparatus at sites for entertainment and amusement purposes; arranging contests and competitions in relation to the playing of games with gaming, entertainment and amusement machines and apparatus; providing gaming, entertainment and amusement services on video and computer systems, via on-line Internet, wireless, telephone and other network communications and via interactive television services