Personal and social services rendered by others to meet the needs of individuals; Providing information, including online, about personal and social services meeting the needs of individuals; Personal care services (non-medical nursing assistance); Life coaching (personal mentoring and support services); Charitable services, namely mentoring (personal or spiritual); Lifestyle counselling (spiritual); Spiritual or religious counselling; Concierge services; Personal reminder services; Personal shopper services; Social work services; Organisational services for personal purposes namely organising personal schedules; Providing non-medical assisted living services for personal purposes; Security services for the protection of property and individuals; Online social networking services