Providing an online, interactive exchange for the introduction of sellers and buyers of goods and services via a global computer network; advertising services relating to the provision and promotion of directories for providers of goods and services of all kinds; advertising services in any media promoting the services and goods of advertisers; advertising survey services, including telephonic and electronic surveys; co-operative advertising with those who advertise in the applicant's directories; advertising services and business services relating to the effective use of advertising services provided via the Internet; provision of information and advice on the promotion, selection, supply and sale of commodities and goods in an interactive on-line environment