Grandmother's day is an initiative to highlight and reward grandmothers for the important role they play in the community; Grandmother's day is being established to recognise the role grandmothers play in the family and to celebrate their contribution to society; Grandmother's day is an opportunity for grandchildren and families to spend time with their grandmothers or an older person who means a lot to them; it is intended to have a feel-good customer relationship management focus that encourages appreciation of the contribution of older Australians, with a focus on public awareness, participation and fund raising

Grandmother's day is an initiative to highlight and reward grandmothers for the important role they play in the community; Grandmother's day is being established to recognise the role grandmothers play in the family and to celebrate their contribution to society; Grandmother's day is an opportunity for grandchildren and families to spend time with their grandmothers or an older person who means a lot to them; it is intended to have a feel-good customer relationship management focus that encourages appreciation of the contribution of older australians, with a focus on public awareness, participation and fund raising