Advertising, marketing and promotional services relating to gaming and augmented, virtual and mixed reality games; online promotion on a computer network; sales promotion; promoting the goods and services of others; arranging and conducting promotional and marketing events; marketing; digital marketing; product marketing; marketing through product placement for others in virtual, augmented and mixed reality environments; retail and wholesale services; online retail services including retailing of virtual goods, avatars and digital characters; retail services provided in online virtual environments; provision of an online marketplace for buyers and sellers of goods and services; digital retail shop services relating to downloadable and non-downloadable virtual goods including clothing, footwear, sneakers, headwear, fashion accessories, spectacles, jewellery, articles of imitation jewellery, clocks and watches, bags, handbags, sports equipment, artwork, games and playthings, video games, collectibles, digital animated and non-animated designs and characters, avatars, digital overlays, digital skins and holograms; commercial intermediation services; on-line ordering services; organisation and management of customer loyalty programmes; administration of consumer loyalty programs; organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer schemes; organisation and management of incentive and sales promotion programmes (frequent buyer programmes); organisation and management of incentive programmes; arranging and conducting of in-person and online exhibitions, events, trade fairs, trade show exhibitions, displays, fashion shows and auctions for commercial and promotional purposes; business management, business administration, business assistance, business consultancy and business information relating to gaming and augmented, virtual and mixed reality games; project business management and administration for proje; cts relating to gaming and augmented, virtual and mixed reality games; database management including maintaining and updating data in databases; compilation of business and commercial information relating to gaming and augmented, virtual and mixed reality games; collection, acquisition, compilation, dissemination and provision of business and commercial data, statistics and information relating to gaming and augmented, virtual and mixed reality games; business management and administration services for charitable purposes; organising and conducting volunteer programmes and community service projects for charitable purposes; recruitment, organisation and deployment of volunteers for charitable purposes; conducting of market research; consumer market information services; providing commercial information and advice for consumers in the choice of products and services; information, advisory and consultancy services in relation to the aforementioned services; including provision of all the aforementioned services electronically including via the internet

Advertising, marketing and promotional services relating to gaming and augmented, virtual and mixed reality games; online promotion on a computer network; sales promotion; promoting the goods and services of others; arranging and conducting promotional and marketing events; marketing; digital marketing; product marketing; marketing through product placement for others in virtual, augmented and mixed reality environments; retail and wholesale services; online retail services including retailing of virtual goods, avatars and digital characters; retail services provided in online virtual environments; provision of an online marketplace for buyers and sellers of goods and services; digital retail shop services relating to downloadable and non-downloadable virtual goods including clothing, footwear, sneakers, headwear, fashion accessories, spectacles, jewellery, articles of imitation jewellery, clocks and watches, bags, handbags, sports equipment, artwork, games and playthings, video games, collectibles, digital animated and non-animated designs and characters, avatars, digital overlays, digital skins and holograms; commercial intermediation services; on-line ordering services; organisation and management of customer loyalty programmes; administration of consumer loyalty programs; organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer schemes; organisation and management of incentive and sales promotion programmes (frequent buyer programmes); organisation and management of incentive programmes; arranging and conducting of in-person and online exhibitions, events, trade fairs, trade show exhibitions, displays, fashion shows and auctions for commercial and promotional purposes; business management, business administration, business assistance, business consultancy and business information relating to gaming and augmented, virtual and mixed reality games; project business management and administration for proje; cts relating to gaming and augmented, virtual and mixed reality games; database management including maintaining and updating data in databases; compilation of business and commercial information relating to gaming and augmented, virtual and mixed reality games; collection, acquisition, compilation, dissemination and provision of business and commercial data, statistics and information relating to gaming and augmented, virtual and mixed reality games; business management and administration services for charitable purposes; organising and conducting volunteer programmes and community service projects for charitable purposes; recruitment, organisation and deployment of volunteers for charitable purposes; conducting of market research; consumer market information services; providing commercial information and advice for consumers in the choice of products and services; information, advisory and consultancy services in relation to the aforementioned services; including provision of all the aforementioned services electronically including via the internet

Application software; Downloadable software applications (apps); Computer software applications (downloadable); Computer software; Games software; Computer games programs; Computer games programs downloaded via the internet (software); Computer game software, downloadable; Computer game software, recorded; Computer programs for computer games; Computer programs for playing games; Computer programs for video games; Video game computer programs; Video game programs (software); Game programmes (programs) and software for use with electronic games of all kinds; Computer games entertainment software; Interactive entertainment software for use with computers; Interactive computer software; Computer software programs; Computer software downloaded from the internet; Computer software (recorded); Computer software products; Animated cartoons; Electronic publications (downloadable); Electronic and recorded multimedia publications; Electronic publications including those sold and distributed online; Printed publications in electronically readable form; Training guides in the form of a computer program; Training manuals in electronic format; Downloadable podcasts; Downloadable webcasts; USB flash drives; Mobile phone cases; Lanyards for mobile phones

Cartoon strips (printed matter); Cartoons (printed matter); Comic strips (printed matter); Computer software in the nature of printed matter; Guides (printed matter); Images (printed matter); Laminated cards (printed matter); Manuals (printed matter); Memo books (printed matter); Posters being printed matter; Printed matter; Printed matter in the form of cards; Printed matter relating to cartoon characters; Printed matter relating to computer programs; Questionnaires (printed matter); Recipes (printed matter); Reviews (printed matter); Scorecards being printed matter for use with games; Story books (printed matter); Trading cards (printed matter); Trading cards (printed matter) bearing pictures; Place mats of paper; Table place setting mats of card; Table place setting mats of cardboard; Coasters in card form; Coasters of cardboard; Coasters of paper; Cards; Cards (stationery); Cards being computer stationery (other than encoded or magnetic); Display cards; Illustrated cards; Trading cards, other than for games; Colouring books; Colouring materials (writing instruments); Colouring materials (drawing instruments); Colouring pencils; Colouring pens; Drawing materials; Drawing pads; Drawing paper; Drawing pens; Drawing sheets; Drawing stencils; Drawings; Books; Children's books; Comic books; Picture books; Note books; Sticker activity books; Adhesive printed stickers; Adhesive stickers; Printed stickers; Stickers (stationery); Stickers of plastic; Stationery; Printed publications; Magazines (periodicals); Newsletters; Printed cartoon publications for children; Printed publications for children; Booklets; Booklets relating to games; Party game books; Rule books for playing games; Rules of play for games; Calendars; Vouchers; Vouchers of value; Coupons; Certificates; Menu cards; Advertising leaflets; Advertising material expressed in paper form; Advertising material expressed in card form; Advertising material expressed in plastics form; Tokens for advertising purposes for collection in sets

Application software; Downloadable software applications (apps); Computer software applications (downloadable); Computer software; Games software; Computer games programs; Computer games programs downloaded via the internet (software); Computer game software, downloadable; Computer game software, recorded; Computer programs for computer games; Computer programs for playing games; Computer programs for video games; Video game computer programs; Video game programs (software); Game programmes (programs) and software for use with electronic games of all kinds; Computer games entertainment software; Interactive entertainment software for use with computers; Interactive computer software; Computer software programs; Computer software downloaded from the internet; Computer software (recorded); Computer software products; Animated cartoons; Electronic publications (downloadable); Electronic and recorded multimedia publications; Electronic publications including those sold and distributed online; Printed publications in electronically readable form; Training guides in the form of a computer program; Training manuals in electronic format; Downloadable podcasts; Downloadable webcasts; USB flash drives; Mobile phone cases; Lanyards for mobile phones

Cartoon strips (printed matter); Cartoons (printed matter); Comic strips (printed matter); Computer software in the nature of printed matter; Guides (printed matter); Images (printed matter); Laminated cards (printed matter); Manuals (printed matter); Memo books (printed matter); Posters being printed matter; Printed matter; Printed matter in the form of cards; Printed matter relating to cartoon characters; Printed matter relating to computer programs; Questionnaires (printed matter); Recipes (printed matter); Reviews (printed matter); Scorecards being printed matter for use with games; Story books (printed matter); Trading cards (printed matter); Trading cards (printed matter) bearing pictures; Place mats of paper; Table place setting mats of card; Table place setting mats of cardboard; Coasters in card form; Coasters of cardboard; Coasters of paper; Cards; Cards (stationery); Cards being computer stationery (other than encoded or magnetic); Display cards; Illustrated cards; Trading cards, other than for games; Colouring books; Colouring materials (writing instruments); Colouring materials (drawing instruments); Colouring pencils; Colouring pens; Drawing materials; Drawing pads; Drawing paper; Drawing pens; Drawing sheets; Drawing stencils; Drawings; Books; Children's books; Comic books; Picture books; Note books; Sticker activity books; Adhesive printed stickers; Adhesive stickers; Printed stickers; Stickers (stationery); Stickers of plastic; Stationery; Printed publications; Magazines (periodicals); Newsletters; Printed cartoon publications for children; Printed publications for children; Booklets; Booklets relating to games; Party game books; Rule books for playing games; Rules of play for games; Calendars; Vouchers; Vouchers of value; Coupons; Certificates; Menu cards; Advertising leaflets; Advertising material expressed in paper form; Advertising material expressed in card form; Advertising material expressed in plastics form; Tokens for advertising purposes for collection in sets

Games for children; Games for adults; Apparatus for electronic games; Computer games apparatus; Games; Games adapted for use with an external display screen or monitor

Provision of games by means of a computer based system; Video game entertainment services

Providing online non-downloadable software, computer software, cloud based software or web-based software; providing temporary use of online non-downloadable software for virtual reality, augmented reality and mixed reality environments, and interactive experiences; providing temporary use of online non-downloadable software for entertainment, games, electronic games, computer games, interactive games including those integrated with virtual, augmented and mixed reality features; providing temporary use of online non-downloadable software for engaging in augmented, virtual and mixed reality environments including the download, purchase, use, and exchange of virtual goods and the creation and customisation of virtual goods, avatars and digital characters; providing temporary use of online non-downloadable software for use in creating, manipulating and participating in augmented, virtual and mixed reality environments; providing temporary use of online non-downloadable software which allows users to create, edit, alter and interact with virtual images consisting of virtual goods, avatars, digital characters and augmented images representing goods, individuals and graphical depictions of goods and people that can be posted, shared and transmitted via global computer networks, and other telecommunications networks; providing temporary use of online non-downloadable software for capturing, generating, recording, processing, editing, displaying, viewing, reproducing, transmitting and sharing image files, video files, audio files and multimedia files; providing temporary use of online non-downloadable software featuring virtual goods, avatars, digital characters, animals, clothing, footwear, sneakers, headwear, pets, toys, bags, handbags, sporting articles, weapons, cartoon characters, graphical depictions of goods, people and gestures for use in augmented, virtual and mixed reality environments created for gaming and children's entertainment; providing temporary use of onl; ine non-downloadable software for users to engage in social networking, gaming and communication by text, audio, and video; providing temporary use of online non-downloadable software for monitoring, storing, and tracking gameplay activity, and displaying reports on gameplay achievements, events, and milestones in gameplay; providing temporary use of online non-downloadable software and hosting of digital platforms, cloud based platforms, cloud computing environments, websites, web portals, servers, portals, content, search engines and databases in the fields of virtual reality, augmented reality and mixed reality environments, and interactive experiences, gaming and entertainment; design, creation and development of artwork, graphics, printed menus, printed activity books, printed colouring books, printed picture books, printed booklets, printed publications, customised printed materials, printed promotional materials, certificates and printed matter including those integrated with virtual, augmented and mixed reality features; design, creation and development of printed children's menu, printed children's activity books, printed colouring books for children, printed picture books for children, printed children's booklets, printed children's books, printed educational materials for children, printed games for children and printed material for children including those adapted for augmented, virtual and mixed reality environments and interactive experiences; design, development and customisation of graphical depictions of goods, people and gestures; design, development and customisation of virtual goods, avatars, digital characters, virtual personas and user representations; design and development of new products including in the field of virtual reality, augmented reality, mixed reality, gaming and entertainment; design, development, installation, updating, maintenance, rental and recovery of computer software; providing virtual computer systems, virtual computer en; vironments, interactive reality environments through online non-downloadable software and cloud based platforms; information technology (IT) consultancy; information technology (IT) support services (installation, maintenance and repair of software); computer support services (programming and software installation, repair and maintenance services); computer support services (computer software advisory and information services); computer software installation, repair and maintenance services; updating and maintaining computer software; provision of application services to allow users to view, provide and use electronic information and media over the internet or other communication networks; information, advisory and consultancy services in relation to the aforementioned services; including provision of all the aforementioned services electronically including via the internet

Providing online non-downloadable software, computer software, cloud based software or web-based software; providing temporary use of online non-downloadable software for virtual reality, augmented reality and mixed reality environments, and interactive experiences; providing temporary use of online non-downloadable software for entertainment, games, electronic games, computer games, interactive games including those integrated with virtual, augmented and mixed reality features; providing temporary use of online non-downloadable software for engaging in augmented, virtual and mixed reality environments including the download, purchase, use, and exchange of virtual goods and the creation and customisation of virtual goods, avatars and digital characters; providing temporary use of online non-downloadable software for use in creating, manipulating and participating in augmented, virtual and mixed reality environments; providing temporary use of online non-downloadable software which allows users to create, edit, alter and interact with virtual images consisting of virtual goods, avatars, digital characters and augmented images representing goods, individuals and graphical depictions of goods and people that can be posted, shared and transmitted via global computer networks, and other telecommunications networks; providing temporary use of online non-downloadable software for capturing, generating, recording, processing, editing, displaying, viewing, reproducing, transmitting and sharing image files, video files, audio files and multimedia files; providing temporary use of online non-downloadable software featuring virtual goods, avatars, digital characters, animals, clothing, footwear, sneakers, headwear, pets, toys, bags, handbags, sporting articles, weapons, cartoon characters, graphical depictions of goods, people and gestures for use in augmented, virtual and mixed reality environments created for gaming and children's entertainment; providing temporary use of onl; ine non-downloadable software for users to engage in social networking, gaming and communication by text, audio, and video; providing temporary use of online non-downloadable software for monitoring, storing, and tracking gameplay activity, and displaying reports on gameplay achievements, events, and milestones in gameplay; providing temporary use of online non-downloadable software and hosting of digital platforms, cloud based platforms, cloud computing environments, websites, web portals, servers, portals, content, search engines and databases in the fields of virtual reality, augmented reality and mixed reality environments, and interactive experiences, gaming and entertainment; design, creation and development of artwork, graphics, printed menus, printed activity books, printed colouring books, printed picture books, printed booklets, printed publications, customised printed materials, printed promotional materials, certificates and printed matter including those integrated with virtual, augmented and mixed reality features; design, creation and development of printed children's menu, printed children's activity books, printed colouring books for children, printed picture books for children, printed children's booklets, printed children's books, printed educational materials for children, printed games for children and printed material for children including those adapted for augmented, virtual and mixed reality environments and interactive experiences; design, development and customisation of graphical depictions of goods, people and gestures; design, development and customisation of virtual goods, avatars, digital characters, virtual personas and user representations; design and development of new products including in the field of virtual reality, augmented reality, mixed reality, gaming and entertainment; design, development, installation, updating, maintenance, rental and recovery of computer software; providing virtual computer systems, virtual computer en; vironments, interactive reality environments through online non-downloadable software and cloud based platforms; information technology (IT) consultancy; information technology (IT) support services (installation, maintenance and repair of software); computer support services (programming and software installation, repair and maintenance services); computer support services (computer software advisory and information services); computer software installation, repair and maintenance services; updating and maintaining computer software; provision of application services to allow users to view, provide and use electronic information and media over the internet or other communication networks; information, advisory and consultancy services in relation to the aforementioned services; including provision of all the aforementioned services electronically including via the internet