Providing a customer loyalty program featuring loyalty points that are redeemable for video games, computer games, video game content, computer game content, digital media content, video game consoles, video game accessories, consumer electronics, and merchandise, and for monetary rewards towards the purchase of video games, computer games, video game content, computer game content, digital media content, video game consoles, and video game accessories; providing a customer loyalty program featuring rewards in the form of digital content for viewing and displaying; business administration of consumer loyalty programs; on-line retail store services featuring downloadable video game software, virtual content for video games, video game consoles, and video game accessories; promoting the goods and services of others; advertising services; providing a customer loyalty program; organization and management of customer loyalty programs; sales promotion through customer loyalty programs