Online information services relating to the sale of thoroughbred horses, including sale (by auction or otherwise) of thorougbred horses; online advertising services including online advertising services related to thoroughbred horses via a global computer network that allows registered users to advertise thoroughbred horses and associated goods and services for sale; providing business data and business information online including data and information about the sale of thoroughbred horses, equestrian services, equestrian supplies and equestrian equipment