Personal and social services rendered by others to meet the needs of individuals; funeral services including prepaid funeral services; counselling services including bereavement counselling; cremation; grave digging; embalming; undertaking; planning and organising of funeral services; advisory, consultancy and information services in relation to the aforesaid services; including the provision of the aforesaid services online via a website, the internet or other computer networks and/or accessible by mobile phone and other internet-enabled devices