Downloadable mobile software application for use by fly fisherman; downloadable mobile software application for use by recreational fisherman; downloadable mobile software application for use in identifying, selecting and tying fly fishing flies; downloadable mobile software application featuring photographs, audio, videos, information and advice about fly fishing, fly identification, insect and bait identification, fly fishing techniques, fly fishing flies, fly fishing knots, fly fishing fly tying techniques, fly fishing tying tools, fly fishing nets, creators and tiers of fly fishing flies, fly fishing locations, and related travel; downloadable software in the nature of a searchable database featuring information and advice about fly fishing, fly identification, insect and bait identification, fly fishing flies, fly fishing techniques, fly fishing knots, fly fishing tying tools, fly fishing nets, creators and tiers of fly fishing flies, fly fishing fly tying techniques, fly fishing locations, and related travel; touch screen pens; downloadable audio and video recordings about fly fishing, fly identification, insect and bait identification, fly fishing techniques, fly fishing flies, fly fishing knots, fly fishing tying tools, fly fishing nets, creators and tiers of fly fishing flies, fly fishing fly tying techniques, fly fishing locations, and related travel; audio and video recordings about fly fishing, fly identification, insect and bait identification, fly fishing techniques, fly fishing flies, fly fishing knots, fly fishing tying tools, fly fishing nets, creators and tiers of fly fishing flies, fly fishing fly tying techniques, fly fishing locations, and related travel.

Educational services, namely, providing online programming, classes, seminars and courses in the fields of recreational fishing, fly fishing, fly identification, insect and bait identification, fly fishing techniques, fly fishing flies, fly fishing knots, creators and tiers of fly fishing flies, fly fishing fly tying techniques, fly fishing tying tools, fly fishing nets, creators and tiers of fly fishing flies, fly fishing locations, and related travel; providing information and advice in the field of fly fishing and recreational fishing and non-downloadable photographs, audio and videos related thereto via a website; providing educational information and materials in the field of fly fishing and recreational fishing via a website; providing non-downloadable online programming, classes, seminars and courses featuring photographs, audio, videos, information and advice about fly fishing, fly identification, insect and bait identification, fly fishing techniques, fly fishing flies, fly fishing knots, fly fishing tying tools, fly fishing nets, creators and tiers of fly fishing flies, fly fishing fly tying techniques, fly fishing locations, and related travel via a website; providing information, educational materials and advice featuring non-downloadable website postings, blogs, documents, photographs, audios and videos that helps users identify, select and tie fly fishing flies and identify insects and bait, provided online for temporary use from a non-downloadable computer database; providing information, educational materials and advice featuring non-downloadable website postings, blogs, documents, photographs, audios and videos about fly fishing, fly identification, insect and bait identification, fly fishing techniques, fly fishing flies, fly fishing knots, fly fishing tying tools, fly fishing nets, creators and tiers of fly fishing flies, fly fishing fly tying techniques, fly fishing locations and related travel, provided online for temporary use from a non-downloadable computer database; providing information and advice via a website regarding recreational fly fishing locations and recreational fishing locations, and providing non-downloadable photographs, audios and videos related thereto via a website.