On-line retail store services, featuring eyeware; business assistance in the selection of eyeware; presentation of goods on all communication media, for retail sale; development and updating of commercial and advertising literature; creation and updating of promotional and advertising catalogs; creation and updating of computer databases of customer files; advertising, marketing and promotion services; promotion of the goods and services of others via computer and communication networks; customer loyalty services for commercial, promotional or advertising purposes; publication of advertising texts; dissemination of advertisements; providing and rental of advertising space and time, especially on the Internet, for the advertising of goods and services and for the promotion of brands, trade names and brand names of others