On-line retail store services, distributorships, mail order services and direct response retail services by means of infomercials and print advertisements featuring recorded media, namely pre-recorded video tapes, compact discs, digital audio and video discs, DVD's, interactive compact discs and software, and audio tapes featuring aerobics and exercise instructions, and featuring exercise and weight lifting benches, barbells, dumbbells, jump ropes, expandable and compressible body exercisers, weight lifting machines, aerobic training equipment, namely stationary bicycles, climbers, steppers, treadmills, slides, rowers, and bench steps, and manually operated exercise equipment