A downloadable mobile application to enhance a user's in-store shopping experience by managing of shopping lists, budget, coupons, in-store promotions, discount information, product information, and special offers, as well as by providing shopping loyalty points, exclusive deals and incentive; a tool, namely, downloadable software, that enables managing shopping lists, budget, coupons, discount information, product information, and special offers; downloadable mobile application providing shopping loyalty points and incentives.