Advertising, including online advertising on a computer network, namely, via websites and social networks; advertising by mail (including email); writing and dissemination of advertising texts; dissemination of advertisements; mail advertising (including electronic); presentation of goods on any means of communication for retail purposes, including online sales, and via social networks; administrative and commercial organization, advice and assistance in the field of organization, administrative and commercial management and communications, namely, relating to retail stores and merchant websites; promotion of Internet sites on search tools and Internet participatory media; shop window dressing; services for the retail sale, namely, on a merchant website, of clothing, footwear, articles of leather and leather goods, perfumery and cosmetic products, optical goods, articles of fine jewelry and jewelry, stationery items, furniture and household articles, cutlery and crockery products, items for smokers, games and articles relating to sporting leisure, mats and trimming products; collection and systematization of data in a central file