Association services being the promotion of the interests of members of the association; providing political information about and promoting the interests of women, children and families in politics via a website; promoting political candidates via a website; providing online retail store services featuring a wide variety of consumer goods for use in connection with political campaigns and candidates and promoting the interests of women, children and families in the field of politics; promoting the interests of women, children and families in the fields of healthcare, healthcare reform, reproductive rights, economic opportunity and economic and political issues related to women; providing information about legislation of interest and related to women, children and families via a website; providing information about legislation in the fields of healthcare, healthcare reform, reproductive rights, economic opportunity, and economic issues of interest and related to women, children and families via a website; opinion polling; conducting of surveys (opinion polling); lobbying (promoting, publicising or otherwise representing the interests or concerns of others)

Education and training services; association services being the provision of training and education to members of the association; training and educational services, namely, conducting workshops and seminars in the fields of political campaigning and running for political office; providing blogs in the field of promoting the interests of women, children and families in the field of politics via a website; providing information, news and commentary in the field of current events relating to the interests of women, children and families in politics; providing information, news and commentary in the field of current events relating to women, children and families in the field of legislation; providing information, news and commentary in the field of current events relating to healthcare, healthcare reform, reproductive rights, economic opportunity, and economic and political issues and legislation related and of interest to women, children and families; providing blogs and non-downloadable publications in the fields of healthcare, healthcare reform, reproductive rights, economic opportunity, and economic and political issues and legislation related and of interest to women, children and families via a website; media training; crisis management training; training in public speaking; training in media management including social media; mentoring (education and training)