Advertising; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; advertising by sponsoring; online advertising and marketing services; commercial business management; commercial administration; office functions; advertising services, namely, advertising promotion of third-party goods and services by means of contractual agreements, particularly partnerships [sponsoring] and licenses relating to the transfer of reputation, image and sympathy derived from cultural and sporting events, particularly motorcycle races and competitions; advertising services, namely, promoting the goods and services of others by the means referred to as the initial interest factor driving the public to consider goods or services that are are presented to them with specific signs, emblems or messages for attracting their attention; advertising services, namely, promoting the goods and services of others by the means referred to as image transfer; rental of advertising space of all type and on all media, whether digital or not; commercial administration of the participation of motorcycle racing teams, and advertising promotion to the public and circles interested in the support of those teams; business administration consultancy services; data input and processing services; organization of exhibitions for commercial or advertising purposes; advertising promotion of sporting competitions and events for use by others; advertising promotion of concerts and of cultural events for others; direct mail advertising, distribution of advertising material, distribution of samples, document reproduction; computer file management, namely digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the advertising promotion of behavior (moral advertising); business management relating to e-commerce, namely providing information on products via telecommunication networks for advertising and sales purposes; retail services or wholesale services for sports goods; retail or wholesale services for fashion accessories, bags, souvenirs (memorabilia); maintenance of data in computer databases.

Education; training; entertainment; sporting and cultural activities; televised cultural and sporting entertainment; organization of motorcycle races; entertainment in the nature of live motorcycle races; entertainment in the nature of live events and shows in connection with motorcycling or motorcycles; entertainment services provided at sports events or in relation to sports events; organization of real or virtual sports competitions, in particular motorcycle competitions; interactive entertainment services; providing sports entertainment via an interactive website; digital video, audio and multimedia entertainment publishing services; betting and gambling services in connection with or in relation to sports; on-line betting services; organization of sporting and cultural events and activities; organization of exhibitions for cultural or educational purposes; radio and television coverage of sporting events; ticket booking services for shows and sporting events; provision of information concerning entertainment or education, provided online from a data bank or the Internet; electronic game services on the Internet; virtual reality game services provided online from a computer network; providing on line electronic publications; publication of texts (other than advertising texts), including regulations, norms and standards with respect to motorcycling; providing sporting results; information services concerning sports and sporting events; organizing and conducting award ceremonies and gala ceremonies for entertainment purposes.