Retail services connected with the sale of alcoholic beverages, alcoholic beverages containing fruit, low alcohol drinks, pre-mixed alcoholic beverages, spirits, liqueurs, alcopops, alcoholic cocktails, alcoholic extracts, alcoholic essences, alcoholic beverages containing fruit, bitters, brandy, cider, mead, kirsch, rice alcohol, rum, sake, beers, ginger beer, malt beer, root beer, low alcohol beer, non-alcoholic beverages, fruit drinks and fruit juices, syrups for making beverages, mineral and aerated waters, enabling customers to conveniently view and purchase those goods in a retail store, from an Internet web site or by means of telecommunications; business management and administration; advertising and marketing; advertising, including on-line advertising on a computer network; rental of advertising space on the Internet; media planning; franchising, consultation and assistance in business management organization and promotion; brand creation; market research; promotion of goods and services through sponsorship of events; direct mail advertising; organizational consulting for promoting sales by implementing award, bonus and customer loyalty programmes; providing of advertising space and business contacts, in particular on the Internet; information, consultancy and advisory services in relation to the aforesaid