Promotion of the direct selling industry, including to governments, the public and media; public relations services; on behalf of members, negotiating with State and Federal Governments on legislative and taxation issues affecting members being lobbying services; providing business operational support and advice to members; facilitating networking amongst members being administrative and management services; representing the interests of members with other associations; facilitating member access to a network of professional advisers and other experts in all aspects of direct selling being business information and services; administration and management of the association's Code of Practice

Organisation of an annual conference for members; provision of training courses and seminars for members, their staff and their independent distributors; educational research, publication of newsletters and other materials, provision and publication of printed materials on or through electronic media (including through a worldwide communication network)