Retail services; direct face to face sales of bedding products; sales of bedding products via the phone; sale of products via a global computer network and mobile phone applications; mail order services; wholesale and distribution services, all of the aforementioned in relation to bedding products, sleep related products, mattresses, cushions, mattress covers, mattress protectors, mattress ticking, covers for duvets and cushions (bed linen), bedspreads and blankets for mattresses and any other products to aid in a good nights sleep; advertising and promotion of a bedding company and bedding products