Downloadable computer application software for mobile phones and computers, namely, downloadable software for use by potential blood or plasma donors to see donation history, find donation drives and schedule appointments, receive education about the donation process, complete health history questionnaires, receive notification of use of donated blood or plasma; downloadable computer application software for mobile phones and computers, namely, downloadable software for use by blood or plasma donation center operators for donation trend analysis, to target and identify donors and prospective donors for marketing message outreach via social media, e-mail, or SMS, conduct donor surveys, and for providing information about the donor to donation center workers to enhance the donor's in-center experience; computer application software for mobile phones and computers, namely, recorded software for use by potential blood or plasma donors to see donation history, find donation drives and schedule appointments, receive education about the donation process, complete health history questionnaires, receive notification of use of donated blood or plasma; computer application software for mobile phones and computers, namely, recorded software for use by blood or plasma donation center operators for donation trend analysis, to target and identify donors and prospective donors for marketing message outreach via social media, e-mail, or SMS, conduct donor surveys, and for providing information about the donor to donation center workers to enhance the donor's in-center experience