Designing, developing, implementing, and administering customer loyalty and customer engagement programs, technology and services for businesses to offer to customers; incentive award programs to promote the sale of products and services of others; customer loyalty services, customer club services, closed user groups (GUG) or specified and identified consumers known to a brand, for commercial, promotional advertising and savings purposes on a wide range of consumer products and services, activities and events, and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; marketing services, namely, business marketing consulting to businesses and other product and service providers; strategic consulting services to businesses and other product and service providers; managing the serving, targeting, tracking and reporting of advertising and other content to media platforms, networks and channels; the collection, analysis and use of consumer and business data to target offers, advertising, travel, incentives, experiences and other content to consumers to drive activity or engagement with a brand; market and data analytics, segmentation, artificial intelligence and curation services involving consumer data and information; developing promotional campaigns for banks, credit unions and other financial institutions to offer to customers and proprietors of businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, entertainment, home improvement, legal, financial, and consumer protection; and promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuers, banks and other financial institutions, retailers, and a wide range of other industries; promoting the goods and services of others, and promoting charitable contributions, by conducting a charitable donor gift program, incentive awards program, customer loyalty program and discount program whereby participants utilize gift cards to purchase goods and services of others, which purchases generate charitable donations for non-profit organizations.

Developing, implementing and administering consumer benefit programs that provide members with credit card protection and verification, information regarding and access to credit reports and financial records of themselves and their families, and travel accident insurance and travel assistance benefits; insurance administration and brokerage services in the field of identity theft insurance; providing members with extended warranties and reimbursements on retail merchandise; charitable fundraising services for non-profit organizations from sales generated by use of gift cards to purchase goods and services of others.