Business services including business services relating to customer loyalty programs, incentive programs and the provision of reward cards to participate in loyalty and incentive and frequent buyer programs; administration, advertising, marketing, and sales promotional services relating to loyalty and incentive programs; database management and market research, including such services to enable partners to maximise their understanding of customer shopping habits; organisation, operation and supervision of loyalty schemes including management of point of sale redemption of rewards; business services relating to the supply of benefits in connection with loyalty and incentive schemes

Financial matters - (a shopper loyalty scheme)

Sales promotion services by means of discount card services