Wholesale and retail services via global computer networks of furniture, tools and accessories for gardening and horticulture and of scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, supervising [inspection], life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for the recording, transmission or reproduction of sound or images, magnetic data carriers, audio discs, optical reflectors, reflection filters, optical lamps, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating and water supply, as well as sanitary installations, fittings and accessories for lighting, garden lighting, lighting installations, electric lamps for indoor lighting, [automatic] irrigation systems for horticultural purposes, clothing, footwear, headgear, caps, tee-shirts, scarves, agricultural, horticultural and forestry products, raw or unprocessed grains and seeds, natural plants and flowers, live animals, seeds, seeds [botany], bulbs and seedlings for growing plants and seeds for horticultural purposes, sales promotion, in particular for horticultural products and indoor cultivation, promotional marketing services, product marketing, providing business assistance for the operation of franchises, assistance for businesses in the field of franchising