Education by way of information, instruction and training by doctors and health professionals to consumers in relation to health care, preventative health care, health, diet, nutrition, lifestyle, exercise, vitamins and minerals including calcium and vitamin D, sunshine, nutrition related products, food and beverages, bone health, the development, improvement and maintenance of bone health, osteoporosis and other diseases of bone metabolism; arranging and conducting conferences, courses, seminars and other educational forums for the foregoing services; providing education to health professionals including through an online course; provision of education courses; provision of education services provided online; providing the foregoing services via the Internet

Software services including hosting a computer web-site, online applications (apps) and tools for services in relation to health care including the development, improvement and maintenance of bone health, bone measurement and assessment of bone density, osteoporosis and other diseases of bone metabolism; providing an online application to calculate values for food, beverage and nutrition products, exercise and exposure to sun; medical research providing the foregoing services via the Internet; health and medical research to improve health, wellbeing and patient care

Medical, health care and preventative health care services including consultation, information, advisory, advocacy, counselling, guidance, screening, checking, evaluation, assessment, planning, treatment, and medical supervisory services in relation to health care, preventative health care, health, diet, nutrition, lifestyle, exercise, vitamins and minerals including calcium and vitamin D, sunshine, nutrition related products, food and beverages, bone health, the development, improvement and maintenance of bone health, osteoporosis and other diseases of bone metabolism; providing various forms of medical support services about bone health; providing the foregoing services via the Internet