Printed publications including educational books, technical books, technical magazines, periodicals, manuals and newsletters; digital media such as CDROM, DVD, WWW based material (static, interactive, streaming), email-bulletins, FAQs and newsletters; non-digital electronic media such as analog-video, analog voice, analog-broadcast (voice and or video), digital broadcast-sound and/or video; software (3rd party and proprietary), data, educational learning material (written, voice, video, computer-animations, interactive objects), protocols, (recipes, instructions), computer-generated animations, 3-dimensional models; promotional material such as T-shirts, caps, pens, mouse-mats, mugs; and providing of services in relation to teaching, training, educational, guiding including seminars, professional consultancy, presentations, lectures, post-sales service and general and ongoing advice