Live seafood, especially lobster; Lobsters (live); Live West Australian rock lobster

Business support and advocacy for lobster sales; association state peak body services for western rock lobster being management of association business activities, co-ordination and liaison between association members, strategic planning, providing business management, advisory and consultancy services, lobbying on behalf of association members; advertising, marketing and promotional services;; maintaining a program assisting members to sell lobster directly to local restaurants, seafood retailers, the general public and tourists