Advertising; advertising services relating to the provision and promotion of telephone directories and telephone directory business supplements of all kinds (including directories and business supplements provided to users in tangible or intangible form and those held in magnetic, electronic, electro optic or other media) including agency services in respect of such directories and business supplements; advertising services in any media promoting the services and goods of advertisers in such directories and business supplements; advertising survey services, including telephonic and electronic surveys, relating to telephone directories and telephone directory business supplements; co-operative advertising with those who advertise in telephone directories and telephone directory business supplements; advertising services and business services relating to the effective use of advertising services provided via the internet including the compilation of advertisements for use on the Internet