Providing members benefit schemes in relation to a range of goods and services; providing members benefit schemes whereby members may access goods and services provided under other brands; management, administration, operation and supervision of programmes and schemes which offer members rebates, discounts, rewards or other benefits on goods and services; management, administration, operation and supervision of discount card services; management, administration, operation and supervision of sales and promotional incentive schemes or customer reward schemes; marketing and promotional services; market research and advisory services; advertising and advertising agency services; direct mail advertising; compilation and maintenance of direct mailing lists; promotion of leisure activities; promotion of transportation, travel and airline services and the supply of benefits in connection with transportation and travel incentive schemes; organisation of exhibitions and shows for commercial or advertising purposes; retailing services, including retailing relating to the sale of gift memberships; management and operation of a buying scheme, namely, a scheme where members indicate they wish to purchase a product, and retailers submit a quotation for their best price for that product; lobbying (promoting, publicising or otherwise representing the interests or concerns of others); information, advisory and consultancy services related to the aforesaid (including such services provided online)