Downloadable software in the nature of a mobile application for facilitating business administration and management functions of exercise facilities, namely, appointment and reservation scheduling, calendaring, membership service management, customer relationship management, billing and payment management, processing payments, gym membership acquisition, door access, reporting and analytics, point of sale, employee management, communications with clients, scheduling personal training and coaching, exercise planning, selling memberships, gym membership acquisitions, automated and triggered communications in the nature of SMS and email, performance evaluation, social media insights, integrated calling, and performance optimization and business management.

Software as a service (saas) services featuring non-downloadable software for facilitating business administration and management functions of exercise facilities, namely, appointment and reservation scheduling, calendaring, membership service management, customer relationship management, billing and payment management, processing payments, gym membership acquisition, door access, reporting and analytics, point of sale, employee management, communications with clients, scheduling personal training and coaching, selling memberships, gym membership acquisitions, automated and triggered communications in the nature of SMS and email, performance evaluation, social media insights, integrated calling, and performance optimization and business management.