Organisation, operation and supervision of customer loyalty schemes; administration of consumer loyalty programs; organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer or frequent rider schemes; organisation and management of customer loyalty programs; organisation and management of discount card loyalty schemes; sales promotions through customer loyalty programs (for others); bonus, loyalty and reward programs being the supply of gifts, discounts and other rewards; business management, organisation and administration; business services being administration, analysis, management, information, research and appraisal services; advertising; promotional services; marketing; provision of consultancy services, advisory services and information in relation to the aforementioned services; all of the above including provided online

Issuing of cards, vouchers or tokens of value in relation to customer loyalty schemes; issuing of tokens of value in relation to incentive schemes; financial services in connection with purchasing, adding value to, or redeeming value from smart cards, encoded cards, integrated circuit cards, magnetic cards, machine-readable cards, stored value cards, machine-readable tokens, tags and devices